Webinar: RFM Analysis 

Please join us in welcoming Hien Nguyen as he walks us through creating a formula to measure Recency, Frequency, Monetary (RFM)! 

An RFM Score goes beyond standard philanthropic indicators. It measures additional types of engagement and affinity. In this session, we will explore the benefits of an RFM Score and you will walk away with a formula to conduct your own RFM Score!

Speaker Bio: Hien Nguyen is a Programming Analyst with the Data Systems Management team for Development and Alumni Relations at the University of Texas Southwestern Medical Center. His areas of expertise include technical processes improvement, operational integration, and data analysis and visualization.