Apra North Texas is pleased to present

Thursday, May 21, 2020 via ZOOM

Analytics that help your team find and appropriately approach the best prospects are now more important than ever. In this session we’ll run through new work around using attachment and capacity to segment prospects, algorithms to parse text (for example: senior job titles, roles, etc.), and approaches to append demographic, behavioral, and psychographic data to create a more informed view of each prospect. We'll discuss best practices for how to make complicated scores user friendly in day-to-day work, and how this can lead to a transformed "culture of analytics".